Visual Identity


Bad Apple Creative

Nourish and Flow is annual invite-only festival and brand focused around health, lifestyle, wellbeing, community and sustainability. Nourish and Flow offer corporate team building classes as well as running an exclusive festival each year.

I was commissioned to collaborate with Bad Apple Creative to design a visual identity that represented Nourish and Flow, the logo and origins of the identity come from ancient symbols of healing and health, and is inspired by Celtic and Anasazi visual culture.

The Identity system is scalable and adapts to any size. At the smallest sizes there is a spiral sun symbol, and at medium sizes, there is a wordmark. At large scales there is a logo which combines the rising spiral sun, wordmark and any supporting text, for sub-brands such as the festival.

The colour scheme uses natural hues and reminds people to reconnect with the earth, while the style of photography suggests escape, healing and peace.

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