Nourish, and Flow is an annual invite-only festival and brand focused around health, lifestyle, wellbeing, community and sustainability. Nourish and Flow offer corporate team building classes as well as running an exclusive festival each year.
I was commissioned to collaborate with Bad Apple Creative to design a visual identity that represented Nourish and Flow. The logo and origins of the identity come from ancient symbols of healing and health and are inspired by Celtic and Anasazi visual culture.
The Identity system is scalable and adapts to any size. There is a spiral sun symbol at the smallest sizes, and at medium sizes, there is a wordmark. At large scales, there is a logo that combines the rising spiral sun, wordmark and any supporting text for sub-brands such as the festival.
The colour scheme uses natural hues and reminds people to reconnect with the earth, while the style of photography suggests escape, healing and peace.