Grub is a food app.catering for.environmentally conscious consumers who are willing to try.insect based meals.
UI Design Packaging
An important factor in the design of Grub was to ensure that it was as easy as possible for eco conscious people to start introducing insect based food into their diet. The app suggests meals people can make at home and provides the means for ordering food that they wouldn’t find in their local supermarket.
Meals are rated from one to four, indicating how visible the presence of insects are in the dish. This lowers the bar for first time users, without compromising on the service available to regular users. For the same reason, any visual representation of insects is kept abstract and colour is used to indicate taste and texture.